Rogen Design-Build
Last week we helped Jacob Rogen of Rogen Design-Build in Montpelier build out the brand of his business. We designed a logo for his company, built a new website, and created a social media presence.
Jacob is a joy to work with! It was a pleasure to visit job sites with him in his truck and see his work,a mix of rugged natural building and a clean and sophisticated minimalism. Fascinating to learn of his time in a Bhuddist Monastery in Nova Scotia and his days as a soccer champion in Connecticut. And we’re happy to see him land an interesting home-building job for the summer!
The Study of Creating Positive Change
We recently had the opportunity to work with a client interested in developing educational programming in the field of social entrepreneurship. To support this new programming, we researched the market space and reviewed all the existing programs, the history of social entrepreneurship in academic programming, and new trends. And we learned something!
While social entrepreneurship is a popular and widely accepted area of study, it has recently become viewed as far too limiting in the study of tackling complex problems. That’s because the study of entrepreneurship is the study of the personal characteristics of the individual entrepreneur: cleverness, boldness, risk-taking, ambition, opportunism, etc. Social enterprise, on the other hand, is the study of organizational approaches to solving social problems. But social enterprise is also too limiting an area of study.
What has become the preferred vehicle for creating positive change for the public good is social innovation. Social innovation focuses on the process and outcomes of positive changemaking. Rather than simply looking at the characteristics of individuals and organizations, social innovation examines the full set of political, economic, and cultural variables involved in social change.
And we need plenty of social change! So here’s to all you social innovators out there—keep up the good work!
Client of the Month: Champlain College
We’d like to share a couple of videos with you that HigherMind Mediaworks recently made for Champlain College.
The first, “Let’s Make it Happen,” was made as a year-end appeal for the Office of Advancement. This video is a community engagement project. It was designed to bring together a number of different constituencies, including older alums, current students, parents, and faculty. We worked with advancement to identify people, places, and situations that were part of the Champlain experience, and then we brought them together in the film.
The second video, “Put Your Future in Motion,” was made for Champlain’s marketing department and is used to welcome accepted students. This video is short, punchy, and designed to motivate applicants to accept the offer and register at Champlain.
Find it on the Accepted Student page.
Both videos use original music created for the video. Brian Boyes of Viper House composed the music for “Let’s Make it Happen” and James Kinne of The October Project did the music for “Put Your Future in Motion.” And both were filmed by Champlain grads Cal Hopwood and Jon Mendel.
All of us at HigherMind would like to work with you on a video or other marketing/media project. We have the talent, vision, and energy to bring momentum to your 2012 plans!
Let’s talk.
Last week we helped Jacob Rogen of Rogen Design-Build in Montpelier build out the brand of his business. We designed ...
“To embolden them, to entice them, and to recruit them into farming.”
1000 words a day: This is an endurance race, not a sprint.
