Client of the Month: Champlain College

We’d like to share a couple of videos with you that HigherMind Mediaworks recently made for Champlain College.

The first, “Let’s Make it Happen,” was made as a year-end appeal for the Office of Advancement.  This video is a community engagement project. It was designed to bring together a number of different constituencies, including older alums, current students, parents, and faculty.  We worked with advancement to identify people, places, and situations that were part of the Champlain experience, and then we brought them together in the film.

“Let’s Make it Happen” has gone viral in the Champlain community and beyond.

Check it out on Champlain’s Advancement page. 

 

The second video, “Put Your Future in Motion,”  was made for Champlain’s marketing department and is used to welcome accepted students.  This video is short, punchy, and designed to motivate applicants to accept the offer and register at Champlain. 

Find it on the Accepted Student page. 

Both videos use original music created for the video.  Brian Boyes of Viper House composed the music for “Let’s Make it Happen” and James Kinne of The October Project did the music for “Put Your Future in Motion.” And both were filmed by Champlain grads Cal Hopwood and Jon Mendel. 

All of us at HigherMind would like to work with you on a video or other marketing/media project.  We have the talent, vision, and energy to bring momentum to your 2012 plans!

Let’s talk.

Maple Goes Mobile: Marketing Syrup for Sophistication

Meet our February 2012 featured client: Dori Ross of Tonewood Maple. To celebrate our first full year in business, HigherMind Mediaworks will be featuring monthly “Client Profiles” here on our blog. 

Some of our HigherMind clients are established businesses and educational organizations. Others are brand-new start-ups, like entrepreneur Dori Ross’ new CSA “Tonewood Maple.” How “brand-new” is Tonewood? Let’s put it this way. We’d link to their web site here, but it is still in the final stages of production.

Maple goes mobile: Dori sharing the Tonewood Maple web site prototype via her iPad.

Tonewood Maple’s web site is set to go “live” on March 1, but we’ve been Story Coaching with Dori for several months now, laying the multimedia marketing groundwork for sweet success down the road. (Read more about our Story Coaching process here.) Dori has all the natural ingredients of an entrepreneur. She is a “people person” with a great idea,  marketing experience, business acumen, a passion for her product, and a willingness to approach new social media platforms and marketing ideas with “beginner’s mind.”

iMaple: Tablet technology brings Tonewood's product line directly to the customer.

Story Coaching with Dori has given us the opportunity to explore how to work with a new business in start-up. Dori left the marketing world more than a decade ago to raise her three children. Stepping back into the 21st century, she says she was astonished at how social media has changed the marketing landscape, and felt overwhelmed by having to play “catch up.” She asked us to provide her with social media support – our Story Coaching weekly meetings have given us the opportunity to train her in using RSS and Google Alert technology to connect with “thought leaders” in her new industry (and begin to position herself to become one down the road), and to help bring her up to speed in the worlds of Facebook, Twitter, blogging, and mobile technology. This month, we’re in the sugarbush with her, shooting video of sugar shacks and sugarmakers for YouTube uploading.

Sap is Sexy: Marketing maple syrup for sophistication.

Look for Tonewood Maple’s official launch in just a few short weeks. And come taste the sweetness of Vermont’s newest CSA.

Fiddleheads Cuisine–>Cooking up Vermont’s very first Localvore-friendly CSK (Community-Supported Kitchen)

Meet our January 2012 featured client: Lisa Barnes of Fiddleheads Cuisine. To celebrate our first full year in business, HigherMind Mediaworks will be featuring monthly “Client Profiles” here on our blog. 

Last May, Moretown resident Lisa Barnes launched Vermont’s very first CSK (Community-Supported Kitchen): Fiddleheads Cuisine.

Lisa’s business model is built on the exploding popularity of Community-Supported Agriculture (CSA) programs in which residents invest in their local farms at the beginning of each growing season in exchange for a regular supply of farm-fresh food throughout the summer and fall months. Fiddleheads Cuisine members receive regular “shares” of freshly prepared meals, made of locally-grown produce and health-promoting ingredients, and Lisa’s CSK is leading the localvore way in Vermont with a innovative business model that brings together chefs, farms, and food lovers around real good meals.

It’s a scrumptious “win win” business model. Neighbors buy weekly “meal shares” in Lisa’s CSK business, and receive some of the healthiest, tastiest, nutritious food Vermont has to offer, prepared with love and professionalism in her beautiful Moretown kitchen. Lisa also offers cooking classes in her home, and she keeps her followers informed with regular blogging about recipes, menus, and other fabulous foodie-related information.

We’ve been working with Lisa during the past few months on sharpening her business plan, networking capabilities, and multimedia marketing strategy. Our most recent marketing creation for Lisa’s Fiddleheads CSK? These beautiful community posters, suitable for hanging all over the greater Mad River Valley, that display a yummy-looking rotating “visual” of a Fiddleheads Cuisine meal, information about her CSK business and the CSK shares program, and (genius!) slitted tabs off the poster’s left side featuring Fiddleheads’ telephone number, email address, and web site, so interested neighbors can “grab and go” CSK information.

Interactive, and tasty. For you foodies who follow food on Facebook, dial in Lisa’s CSK at Fiddleheads Cuisine here.