CHAMPLAIN COLLEGE

OPPORTUNITIES

> Engage alumni, students, parents, and faculty to energize and refresh a college community.

> Create a tool for college admissions and marketing departments to generate excitement in the recruitment process.

> Stimulate giving to the college’s comprehensive fundraising campaign.

RESPONSES

VISION

> Create a video using crowdsourcing and flashmob techniques to involve community participants.

> Develop the “I am Champlain” theme to unite disparate constituencies and build identity with the college community.

> Use dance, music, and media to highlight the college’s creative energies.

ENERGY

> Faciliate focus groups on campus to brainstorm creative strategies, simultaneously investing stakeholders and generating diverse input.

> Commission an award-winning composer to create an original piece of music designed to appeal to multiple generations.

> Reach out to clubs, organizations, alumni-owned businesses, and other college groups to involve their talents and perspectives.

> Utilize social networking tools to spread a buzz about the process.

MOMENTUM

> Generate multiple videos in a series, with unique versions aimed at alumni, students, and parents.

> Release via Vimeo, the college website, and social networks at key points over the academic year.

> Create lasting themes for subsequent recruitment and development projects.

RESULTS

> Lights! Camera! Action! Our Champlain “crowdsourcing” community video release had more than 5,000 views in 14 countries in only 2 weeks. Check back for more news soon.