WHAT'S OUR STORY?
Our HigherMind Mediaworks marketing team is experienced in facilitating organizational conversations and deploying a wide spectrum of marketing approaches, from traditional print to cutting-edge digital video, social/mobile media, and web design/content management. Meet our team below.
President & Creative Director
Favorite spring pastime: Finding 4-leaf clovers
Best place to land a dinghy: Brimstone Island, Penobscot Bay
Always close at hand: William Carpenter's Rain
Ideal lunch: Papaya and avocado with lime.
Peter works with our clients to develop their organizational vision and strategic goals. An executive with management experience in all areas of print and digital content development and distribution, Peter has more than 20 years of experience in organizational leadership.
His entrepreneurial skills and spirit have helped both educational institutions and scientific and literary companies start up, grow, and thrive. Most recently, Peter served as Vermont College of Fine Arts’ Executive Director of Marketing and Enrollment.
At VCFA, Peter and his collaborative team rolled out a new brand for the college, engaged its community with social media, published an award-winning magazine, increased enrollment and revenue 19%, and successfully launched two new academic programs. Peter has produced theater, music, performance poetry, dance, and visual arts festivals and events throughout New England for more than two decades.
“Peter has the essential social skills to recognize, interpret, and respond constructively to the emotions that surround a project; he utilizes intellect and artistic ability to capture the true essence of an institution—no small feat when you consider the overwhelming collection of opinions and diversity of voices.”
— Erik Oliver, Major Giving Director, Champlain College
“We’ve been working with Peter at HigherMind Mediaworks for the past 8 months on designing a marketing strategy for our non profit organization, and his coaching and fresh ideas have been very effective in changing the way that we think about our outreach strategy.”
“Peter is a deeply talented strategic thinker; an innovative marketing specialist; and possesses a highly developed creative sense for what works. Peter took over an immature operation and in just two years elevated the college’s publications, materials, and marketing plans to an elite level. He identified unique communications strategies that lifted the college’s brand, positioned the college for fundraising success, and increased enrollment to record levels. He has been responsible for the marketing launch of two new academic programs and created cutting-edge strategies using both emerging and traditional media to ensure their success.”
— Tom Greene, President, Vermont College of Fine Arts